In the last article “Does CRM really help? Different answers to different people”, I tried to speculate why SMEs, particularly from Hong Kong and Asian countries, are still skeptical of whether CRM can help their business.
With the “live” customer database, SMEs can have plenty of options to choose how to reach their current and potential customers effectively. However, many businesses have failed in figuring out the importance and for it is far from possible to see the immediate benefits of implementing a CRM solution, bucks are usually “saved” on using the handy Excel to fulfill the needs.
With my 8-year consultancy experience, I have been helping a lot of businesses to migrate their Excel files to different CRM solutions, to solve the following problems:
– Free-style formatting
As there is no restriction, users can easily put information like how you meet in “Contact”, the whole address in “Country”, any kind of contact information into “Phone”, etc. that makes reviewing and searching of information extremely difficult. The inefficiency even aggravates when files are maintained by different people with different style of input.
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Running an exhibition is indeed a good opportunity for us to listen to opinions from the public, no matter if they are potential customers or not. I could never imagine I would have the chance to learn a good lesson from an experienced business consultant about the tricks to China market.
After around a 2-hour discussion and reading on her blog (you have to be patient in front of experienced people who are willing to offer help), an inspiration came up to my mind that it is not exactly about the tricks to China market, but the re-thoughts of the key values of our IT-related business: solution to address our customers’ concerns.
While agreeing to Circle’s points of view that the appreciation of RMB does annoy Chinese companies, mentality can hardly be changed. For example, it is far from possible to persuade most of the Chinese exporters to post their products online, using e-Commerce bundled with ERP or cost-effective order taking and inventory tools like GearApp, and let them be sold bit by bit. Having chats with some of these businesses proves that my concept is right. They are only looking for buyers from different countries and that this is exactly what the HKTDC is doing (it is not difficult to find a lot of buyer and seller areas), just as what HKEX is helping Chinese companies to go public. More >
We are proud to introduce GearApp to International ICT Expo’ 2010 held by Hong Kong Trade Development Council (HKTDC):
Duration: from 13 to 16 April 2010
Booth no.: 3KD02
Location : Hall 3, Hong Kong Convention and Exhibition Centre, Wanchai, Hong Kong
GearApp is a revolutionary business cloud service that offers businesses simple, powerful and affordable multi-function apps to boost productivity and revenue instantly.
To encourage more business professionals and executives to experience the power of GearApp, we hereby announce those register for the 30-day trial of GearApp CRM or GearApp Event will be offered 1500 broadcast emails to promote products/services to prospects effortlessly.
The offer will only be given in ICT Expo’ 2010. Thus, please visit us and let’s discuss how GearApp can help boost your productivity.
See you there!
For small and medium sized enterprises, choosing a suitable business solution to automate and expand their businesses is always a hard call.
Using the traditional text editing software to issue orders or quotation for several years, SMEs are prone to replace this by using some database software. Nevertheless, in recent years, database software has sprouted like never before. You can easily get over a million results should you search ‘database software’ or ‘management software’ on the internet. So what should be the selection criteria for a SME to choose the most suitable one? More >
